Slogans without much substance – How different parties attract the voters

Ukrainian citizens will go to the polling stations the day after tomorrow – just two years after the parliamentary elections that took place in October 2012. Who are the most probable winners of the early parliamentary elections? What do different parties stand for and how they are trying to make themselves attractive to the voters? We are offering a short overview of the election posters and their slogans.

Poroshenko Block

Petro Poroshenko’s Block: ‘Time to unite’

According to the most recent public opinion polls, the party, which brings together representatives of Poroshenko´s ´Solidarity´party, Vitaliy Klychko’s (the Mayor of Kyiv) UDAR and Yuri Lutsenko’s (the Minister of Defense in Tymoshenko’s government) ‘Third Republic’ along with many other personalities will get some 30% of votes.

People´s Front

People’s Front: ‘Vote for the People’s Front and chose Yatseniuk as the Prime-minister’. The party can get some 10% of votes.

People´s Front 2

Another example of the People’s Front poster: ‘I sold my Rolls-Royce and went to the Front’


Union ‘Self-Help’ : ‘United We are Strong. The team of action and hope’. The party puts an emphasis on young professionals and might get over 8%.

civic position

Civic Position: ‘Security, Justice, Renewal’. The party led by Anatoliy Hrytsenko, the former Minister of Defense during Yushchenko’s presidency, is running together with a young Democratic Alliance party that grew out of civil society with a certain chance of passing the 5% threshold.


Yulia Tymoshenko’s All-Ukrainian Union ‘Motherland’: ‘Do not give up! Ukraine will win!’. The poster features Nadia Savchenko, the Ukrainian female pilot who was captured by pro-Russian insurgents in the East of Ukraine. She is currently in detention in Russia. Some 7.5% of voters might support the party.


All-Ukrainian Union ‘Freedom’: the entire party’s faction (all 35MPs) supported the Lustration law. Although this far right party took some 10% of votes in 2012 elections, its support fell down to 3%.

Strong Ukraine

Strong Ukraine: ‘Vote for economy! Vote for Strong Ukraine!’

Serhiy Tyhipko has always focused on economy. He has never shied away from taking governmental positions with the Party of Regions and Yanukovych, but was good in choosing the right moment from distancing himself from them, be it in 2004 during the Orange Revolution or right after the Euromaidan. He has a chance to pass the 5% threshold.

Oppositional Block

Oppositional Block: ‘We will protect and restore!’ The party brings together many former representatives of the Party of Regions, but its chances to enter the parliament are not quite clear. Along with Serhiy Tyhipko’s ‘Strong Ukraine’ this party represents the non-Maidan electorate.

And the winner is…


Oleh Liashko’s Radical Party: ‘Ukraine starts with a cow’. The party is the second most popular party in the current election campaign. According to public opinion polls it might get over 12% of votes. Liashko was already a big surprise of the presidential race in May 2014 when he managed to occupy the third position after Petro Poroshenko and Yulia Tymoshenko. This poster is definitely our favourite one – one can only guess what kind of agenda is behind J.

Ein Gedanke zu “Slogans without much substance – How different parties attract the voters

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